Background music can facilitate information retention, enhance interactive offerings and play an important role in sales and promotions.

Imagine a beer commercial with a classical music soundtrack. Chances are, unless the beer was branded as high-class or the odd juxtaposition was intended to be humorous, the advertisement would fail to increase sales.

Why? Music alters moods. And when the moods it sets aren't in tune with a product or service on offer, it can have a negative impact.

But the opposite is also true. Music can calm or excite. And by appropriately pairing a product or service with the right background music, organizations can benefit from these effects.

Memetica offers stock background music, custom background music and a range of licensing options.