An organization with a small editorial team had an ambitious goal: To create a Website that would be a leading provider of news, features and resources related to the impact of technology on society. To meet their goal, they needed a flexible content management system that would allow for permissions, secure online content posting, organization by content type (such as "News"), organization by topic (such as "Stem Cell Technology") and various other features, such as automatic content interlinking.

National distributors of a well-known product had problems supporting their brand. Two distributors were responsible for the product, one for the East and one for the West. Coordinating marketing activities, events and customer care was difficult. A major problem was dealing with customer queries, as with no central contact point customers were contacting the product's manufacturer instead of its distributors.